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Showing posts with label india. Show all posts
Showing posts with label india. Show all posts

Sunday, February 21, 2010

TED Talks | Tim Brown, IDEO CEO on Creativity, Play, Design Thinking and Thinking Big



From TED:

Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm's mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas -- they call it "design thinking."

IDEO is the kind of firm that companies turn to when they want a top-down rethink of a business or product -- from fast food conglomerates to high-tech startups, hospitals to universities.

IDEO has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes. And check out the Global Chain Reaction for a sample of how seriously this firm takes play.



TED TALK (2009) By Tim Brown on Design Thinking and Thinking Big

Monday, December 28, 2009

Ideas Worth Spreading | Shaffi Mather, A New Way to Fight Corruption (TED)



Shaffi Mather, who became a social entrepreneur in India by providing emergency response, life-support ambulances, has a concept to change and directly confront corruption, a very common and substantial obstacle in many societies.

The idea is simple, but perhaps powerful.  Make it cheaper to pay someone to fight corruption instead of paying someone who is causing the corruption.  The for-profit model could give a person financial incentive to save the limit of corruption.  Corruption appears have an unlimited supply chain, so even if you could reduce it, won't there always be a need to fight it?