Nike, which recently announced an accelerator powered by Techstars, to develop apps for products such as FuelBand, is known as a "shoe" company to some, but as a brand, sports, technology, media and lifestyle leaders to others.
However, what may be even more relevant to the individual is that Nike may emerge as a data and health company, too, thanks to the data it accumulates and gives back to you to improve your health and fitness.
So, what is FuelBand? See above for a recent GigaOM discussion between Stefan Olander, VP Digital Sport for Nike and Mike Sensese of Wired, which includes some history of how Nike and the iPod united.
Stefan Olander and Ajaz Ahmed, Chair of AQKA, also authored an innovative book called Velocity.
