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Showing posts with label vancouver 2010. Show all posts
Showing posts with label vancouver 2010. Show all posts

Wednesday, February 17, 2010

Go World | Behind Visa's Olympic Marketing Campaign with Antonio Lucio



Antonio Lucio, Chief Marketing Officer of Visa, discusses their Olympic sponsorship and marketing with the Vancouver 2010 Winter Olympic Games and beyond with AdAge (via Amir Zaheer).

Here's 5 examples of Visa's current Olympic video (television and internet) spots:









Sunday, February 14, 2010

Dutch After Sven Kramer's 5000m Gold | Partying Like It's 2010





For those who are not already aware of this, the Dutch are incredibly passionate fans of speedskating. Sven Kramer, one of their own, won the Gold for the 5000m on the first day of competition of the Vancouver 2010 Winter Olympic Games and meets his fans at Holland House.

Friday, February 12, 2010

Monday, January 11, 2010

Visually Speaking | Carrying the Torch Through the Forest



Trying to advance a big idea, dream or passion while carrying the importance of the world under challenging conditions can be a lonely endeavor, as I've learned from personal experience.  At first, most people may think you are crazy or can't see what you can see.  You see the horizon, they see a forest.  Eventually, when it becomes clear, there's a crowd of people all wanting to carry the torch and some may even want to alter the destination, when or how you get there.

Successful ideas often rely on the contributions of many to execute into reality, but one lesson from my experience of pursuing the Chicago Olympic Bid when it was just me and my torch for years before while it's tough at times to do things alone, you also have flexibility, speed and creativity to think out-of-the-box and choose your best path.

Whatever your big idea, dream or passion, there will be a point, sooner or later, when everyone jumps on board, but when you are alone, don't necessarily consider it an obstacle, but instead an opportunity.

Note:  Photo above is from the Vancouver 2010 Torch Relay